Video marketing is not a new thing. As the medium is used by more brands around the world, more video marketing statistics emerge in its favour. To be sure, video can do more to engage and motivate a sale than text or image-based content.

Psychologists have discovered that sound can be used to influence the moods of audiences. That is significant. If brands can strike the right emotional chord with their audience in a video, their marketing campaigns could have a 31 percent success rate.

There’s more to video’s impact and significance. That is why we have compiled this list of video marketing statistics. It’s chock-full of stats that demonstrate how effective including video in your digital marketing strategy can be for your brand.

Video Marketing Statistics 
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Video Marketing Statistics & Trends

As the world progresses, it can be difficult to determine how video marketing is being used to help brands and people. Here’s a look at the latest video trends and how they’re being used.

  1. Over 100 million people watch YouTube TV on their TV screens each month in the U.S. (Think with Google)
  2. There has been an 800% increase in global watch time of ad-supported and purchased feature-length movies in the past year. (Think with Google)
  1. YouTube has over 2 billion active monthly users. (YouTube)
  2. YouTube streams over 1 billion hours of video a day. (YouTube)
  3. More than 65% of YouTube viewers say video content on the platform feels like real life. (Think with Google)
  4. Mobile video consumption rises by 100% every year. (Insivia)
  5. 73% of consumers want to see videos on social media that are “entertaining.” (HubSpot)
  6. 54% of people want marketers to produce more video content. (HubSpot)
  7. 86% of videos related to business content are viewed on desktops while mobile phones show 14%. (HubSpot)
  8. More than 70% of watch time on YouTube comes from mobile devices. (YouTube)
  9. People are 1.5 times more likely to turn to mobile phones to watch a video. (Facebook)
  10. Video is expected to make up 82% of all internet traffic by 2021. (Cisco)

Video Marketing Statistics for Social Media

It’s difficult to deny the impact that social media has on the world, and it’s even more difficult to deny the role that video has played in fueling social media. Here are some social media video marketing statistics.

  1. Facebook gets over 8 billion video views per day. (TechCrunch)
  2. Twitter receives over 2 billion video views per day. (Twitter)
  3. Snapchat users watch over 10 billion videos a day. (Mashable)
  4. As much as 62% of people agreed to being more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  5. As much as 45% of Twitter users want more videos from celebrities. (Twitter)
  6. 75 million people access Facebook’s video platform every day. (Adweek)
  7. Facebook video promotions are now as popular as photo promotions. (Socialbakers)
  8. As many as 70% of millennials prefer to use their phones in portrait view when watching videos on mobile. (AdNews)
  9. 90% of Twitter video views are experienced on a mobile device. (Twitter)
  10. Social media video generates as much as 1200% more shares than text and image content combined. (G2 Crowd)
  11. The best length for LinkedIn videos is 30 to 90 seconds. (LinkedIn)
  12. 49% of consumers have watched at least one video on Instagram TV. (Animoto)
  13. 81% of businesses choose Facebook for their video marketing. (Buffer)
  14. 60% of Instagram Stories videos are watched with the sound on. (Instagram)
  15. Video marketing campaigns on LinkedIn can generate view rates as high as 50%. (LinkedIn)
  16. 46% of consumers watch more video ads on social media platforms than on TV. (Animoto)
  17. Video is shared 20 times more often than any other content formats in the LinkedIn feeds. (LinkedIn)
  18. 85% of Facebook videos are watched without sound. (Instagram)
  19. As many as 57% of millennial consumers watch more video ads on social media than on television stations. (Animoto)
  20. Video campaigns are generating view rates as high as 50%. (LinkedIn)

Video Marketing Statistics for Marketers

  1. On average, businesses publish 18 videos each month (HubSpot)
  2. Of first-time video marketers, 48% decided to commit to video because they found it easier to persuade colleagues of its value. (Wyzowl)
  3. Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences. (MarketingMag)
  4. As much as 35% of businesses are using intermediate or advanced analytics to measure the performance of videos. (HubSpot)
  1. Millennial internet users are more likely to watch television shows on Netflix and YouTube than turn to a television network. (ThinkNow Research)
  2. Personalized videos are 35% more likely to retain viewers than non-personalized video. (HubSpot)
  3. 80% of marketers confirmed that video helped increase sales. (Wyzowl)
  4. Videos under two minutes long generate the most engagement. (Wistia)
  5. 80% of marketers feel positive about the ROI of video ads published on social media. (Animoto)
  6. Businesses that create over 50 videos a year are 2.5 times more likely to use advanced video analytics. (HubSpot)
  7. 81% of marketers have used paid media to promote a video on Facebook. (Animoto)
  8. Only 37% of viewers watch videos to the end. (HubSpot)
  9. 47% of consumers appreciate ads on Instagram Stories. (Animoto)
  10. Video ads on social media are the most common way for consumers to find new brands and products before purchasing. (Animoto)
  11. Explainer, product demos, how-to, and testimonials are the four most popular videos businesses produce. (HubSpot)
  12. According to CNBC, 65% of viewers skip online video ads. (CNBC)
  13. 87% of marketers credit video for the boost in website traffic received. (Wyzowl)
  14. Videos less than 90 seconds long have a 50% retention rate. (HubSpot)
  15. 93% of marketers use video marketing. (SingleGrain)
  16. 95% of marketers say video has helped buyers better understand their products and services.  (Wyzowl)
  17. Incorporating video on a landing page can boost conversions by 80% or more.(Adelie Studios)
  18. Almost half (48%) of consumers want videos to reflect topics and content they are want to see. (Marketing Charts)
  1. Native videos on Facebook have 10 times higher reach than YouTube links used in feeds. (SocialBakers)
  2. The average conversion rates for websites that use video is 4.8%, compared to 2.9% for those that don’t use video. (Adelie Studios)
  3. As much as 83% of marketers say video helped them generate leads. (Wyzowl)
  4. According to HubSpot, 99% of marketers using video will continue to do so throughout 2020. (HubSpot)
  5. Video drives can generate an increase of 157% in organic traffic from SERPs. (Brightcove)
  6. Two-thirds of U.S. teens watch online videos daily. (Common Sense Media)
  7. Social Media Examiner found that 57% of marketers use live video. (Social Media Examiner)

Conclusion

Hopefully, these video marketing statistics for 2022 have persuaded you that video should be a part of your content marketing strategy.