In this Synthesia AI review, I’ll look at how this one-of-a-kind AI video generator works, what the implications are for the rest of the world, and what we can learn about AI and automation in general from Synthesia as an example.
For some time, there has been technology on the market that can manipulate or generate video frames.
While videos are increasingly important in marketing, producing a high-quality video takes a significant amount of time, effort, and money. Fortunately, artificial intelligence (AI) tools can assist content creators in quickly creating compelling videos from text. Synthesia is a popular tool for creating audiovisual content.
Synthesia places AI-powered video production in the hands of creators. This user-friendly software uses AI to revolutionise video creation while drastically lowering video production costs.
If you want to make high-quality videos for your website or YouTube channel, keep reading for an in-depth Synthesia review in which I’ll go over how it works, as well as its key features, pricing, pros and cons, and more.
You may have come across some websites or apps that allow you to take a photo of your own face and insert it into scenes from popular Hollywood films.
There’s also the whole issue of deep fakes on the internet, which appear to show world leaders and celebrities making statements they never made.
This is the same underlying technique, but it’s being used in a more positive way, and I believe there’s a lesson in that, as well as a broader lesson in what Synthesia AI does in terms of the entire creative end-to-end process.
I’ve recently tested a number of AI-powered video editing software, but after using Synthesia AI to create one of my clients’ intro videos, I was simply blown away by what it was capable of.
What is Synthesia AI? Let’s find in this Synthesia AI Review
Synthesia AI video creator was founded in 2017 by UCL, TUM, Stanford, Foundry, and Cambridge researchers and entrepreneurs. This revolutionary synthetic media software is an AI video generator that generates videos from text prompts.
It is already a global leader in synthetic media, working with some of the world’s most recognisable media brands, including the BBC, McDonald’s, Reuters, Accenture, WPP, and Ernst & Young.
It allows you to make engaging videos for e-learning, customer onboarding, YouTube channels, websites, advertisements, and other marketing materials. You don’t need a studio, actors, video recording equipment, or audio equipment to create a high-quality video with this AI video generator.
Synthesia is a company that assists people in creating professional AI-generated videos from text in more than 50 languages. “It saves time, money, and nerves,” according to the website.
They’re making it possible for anyone who can send an email or create a PowerPoint slide to create a really high-quality video.
How Does Synthesia AI Work?
It’s easy to make a video with Synthesia. All you have to do is follow a few simple steps, and the tool will do the rest. Here is a step-by-step tutorial for making a video with Synthesia:
1. Select a presenter or make your own.
There are over 40 presenters to choose from in the Synthesia panel. If you have a premium membership, you can also create and customise your own avatar. You can modify the following aspects of the avatar after selecting or creating it:
2. Write Down a Script
Before you begin the video creation process, you must first write a script for your video. You can also upload an existing video from your library so that Synthesia can create a duplicate video in a different language. Simply select the target language, accent, and voice, and Synthesia will create the video in minutes.
3. Let Synthesia Create a Video from the Script.
If you’re starting from scratch, the AI tool will use your script as the foundation for your video. After you’ve finished writing the script and chosen your preferred language, the AI tool will begin creating the video.
4. Download the Video
This is typically the final step after Synthesia has finished processing your video. When it’s finished, you’ll be asked whether you want to save, stream, or share your video.
Synthesia’s Most Popular Use Cases
You can use your Synthesia-created videos for almost anything, but here are a few of the most common:
Tutorials for e-commerce videos
Communications in the workplace
Chatbots with visual interfaces
Synthesia AI Features
Some of the most notable features of the Synthesia video creator are as follows:
Text to Video Conversion in Minutes
Within minutes, the AI video generator tool converts plain text into a professional video. It can produce high-quality videos of up to 30 minutes in length.
Avatars with Personalization
You can create your own deep fake avatar if you don’t want to use one of the built-in presenters. It only takes about five minutes to create a personalized avatar.
Upload an image of yourself and then let the AI tool create an avatar for you.
It should be noted that this avatar creation feature is not free. This add-on will set you back around $1,000.
If you go this route, here’s how to make a personalised avatar with Synthesia:
Make your own video.
Submit the video to Synthesia.
Pay for the optional feature.
Wait for the processing to complete, which can take up to ten days.
Navigate to the avatar in the Synthesia studio application.
It should be noted that in order to prevent system abuse, Synthesia requires permission from anyone who wishes to create a custom avatar. You must record a video and read a consent script provided by Synthesia. Then you’ll include it in your footage.
Approximately 40 languages are currently supported by Synthesia. You can choose your preferred language, voice, and accent when creating the video.
AI Presenters Included
If you don’t want to create your own AI presenter, Synthesia allows you to select a built-in AI presenter of your choice. There are currently over 40 presenters to choose from.
When making a video with Synthesia, you can add a background of your choice by simply uploading any image with a resolution of 1920 x 1080 or higher.
If you don’t want to use a custom background, you can use one of Synthesia’s free slide templates.
It allows you to upload and sync your own recorded voice clips with your video. However, this feature is only available in the tool’s enterprise edition.
Music Synthesia has its own playlists from which you can select any song and add it as background music to your video.
Downloads of high-definition video are supported.
After you’ve finished editing your video in Synthesia, you can download the finished product in Full HD resolution (1920 x 1080).
Easily Distribute Videos
If you want to share your video on social media platforms, Synthesia has a dedicated video sharing page.
Helps with Translation
It supports over 40 languages and allows users to convert the same video into multiple languages. In fact, you can use up to five different languages in a single video.
This tool supports a variety of languages, including Mandarin, Arabic, Bulgarian, Danish, and English.
Video Updates are permitted.
Within the app, you can update previous videos. You can, for example, change the text or video background.
Multi-Slide Videos are supported.
Multi-clip functionality allows users to combine multiple Synthesia videos into a single video without the need for third-party software.
Future proof advance API
The Synthesia video creator app includes an advanced API for creating engaging and powerful videos.
Synthesia AI Pros & Cons
- It saves video creators hours of work and requires no technical knowledge.
- Texts to videos are generated in minutes.
- Produces videos in more than 40 languages.
- Videos are exported to the user’s Learning Management System.
- It includes over 40 built-in avatars.
- The features of the personal plan are limited. It, for example, lacks custom avatars and API access.
- It does not support 4K videos.
Who Is Synthesia AI Designed For?
So, what are the implications of this technology, and what does it say about the broader AI space?
First and foremost, this will have an impact on those whose job it is to create this video footage in the first place, whether they are presenters, actors, or people who create YouTube content.
We discuss AI copywriting tools, video creators, and automation as liberating people from the mundane and repetitive.
Is that what’s going on here, or is AI taking over?
As a result, I was forced to try to break down the process of making video into a few different chunks.
And I realised that the creative element is the scriptwriting, the producing, understanding what you want to convey, and putting it all together.
Actually, recording someone talking to the camera and speaking and having the right lighting and things like that is the mundane and repetitive part for that section of just you speaking.
And if I can automate that, generate it in multiple languages, create different permutations and adjustments, and personalise it in a really fast, automated way, I’ll be able to focus on the creative side and generate more content faster.
And that’s what we’re always talking about in the world of automation: freeing people from the repetitive aspects of their jobs so they can focus on the creative aspects.
Given the positive results of a quick test, I’ve signed up for the personal plan and will be using it in my future videos.
I hope you found this review interesting.
Please let me know what you think of this artificial intelligence video editing software.
Are there any negative aspects that I haven’t considered?
What are your thoughts, and will you use Synthesia for your content?
What does synthesia do?
Synthesia allows us to not only natively localise content but also create and update existing videos for brands to engage and communicate more effectively with global consumers in an ever-increasing demand for new content. It is a game-changing technology.
Is synthesia .IO free?
It allows you to make an AI video for free.